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  • Writer's pictureChristopher Cialone

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Creating a Google Business Account

Hey, it's Chris here, as the developer constructing your website I highly recommend creating a Google Business Profile for Top Knot for several reasons. A Google Business Profile is a free tool that allows you to manage your business’ online presence on Google, including Google Maps and Google Searches. Here are some of the benefits of having a Google Business Profile: 1. Increased Visibility: With a GBP, your business will appear in Google Maps and Search results when people search for keywords related to your business. This can help potential customers find your business easier and increase visibility

  1. Credibility: A GBP adds credibility to your business by verifying your business info with Google. This can help potential customers trust your business more and make them more likely to choose you over others.

  2. Customer Interaction: a GBP allows you to interact with customers through reviews, messages and posts. This can help you engage with customers and address concerns or questions they may have.

  3. Analytics: with a GBP, you can access analytics that provide insights into how customers find and interact with your business online.This can help you make informed decisions about your online marketing strategy and improve your online presence.

  4. Free Marketing: Creating and maintaining a GBP is free, which can help you save on marketing costs. Additionally, you can create posts, add photos and offer promos through your GBP, which could help attract new customers without spending more money.

Quickly summarizing, a Google Business Profile is a valuable tool for businesses of all sizes. And as a web developer I highly do recommend creating one for Top Knot to improve online presence, visibility and engaging with customers. Also, this will drive more and more of the right people to the site.

Using Webmaster Tools with Bing

For the same reasons as depicted above, I also recommend registering with Bing Webmaster Tools. Bing is climbing as the search engine of choice for ages 35+ and growing, holding over 10% of all searches and more and more being used to cross reference because of the popularity of Chat-GPT and native language processing.

  1. Increased Visibility: Bing is the second most popular search engine after Google, and having a Bing Webmaster Profile can help increase your visibility in Bing search results.

  2. SEO Insights: a Bing Webmaster profile provides insights into your website’s SEO performance, including crawl errors, search queries, and backlinks. This can help us identify areas where you can improve your website’s SEO and make data-driven decisions about SEO strategy.

  3. SItemap Submission: through a sitemap submission Bing’s crawler is better able to understand your website’s structure and content. This will improve the accuracy and completeness of Bing searches for the website.

  4. Keyword Research: research tools are available through Bing webmaster tools, allowing us to get the inside track on our and opposing business’ SEO performance, allowing for us to have more information to compete with and grow from.


Social Media Presence management of Accounts

Having your social media accounts monitored, managed and in-sync is also crucial for quite a few reasons. Here are some of the key benefits to consider:

  1. Consistent Branding: Keeping your social media accounts in-sync with your website helps to maintain a consistent brand image across all your online platforms. By using the same colors, fonts, and logos on your website, and socials you can establish a strong brand identity that will be instantly recognizable by our target audience.

  2. Increased Visibility: seeing a trend here? When your social accounts are managed and in-sync with the website, you will increase online visibility and reach a wider audience. By sharing your website content on your social media accounts, you can drive more traffic to your site and increase views, sales and in the end, happiness.

  3. Improved User Experience: when users visit your social accounts and website, they expect a seamless and consistent experience. By keeping your social media accounts in-sync with the website, we can make it easy for users to find what they are looking for and navigate between all the platforms.

  4. Better engagement: when the social media and website are managed together, with a plan, you can create a more cohesive and engaging online experience, the same way you do in real life events. By sharing website content on your socials and engaging with your network you will build stronger relationships and connections.

  5. It is easier to manage all-together: When your social media and website are managed together it can be easier for you to keep track of your online presence and follow the same train of thought across platforms, truly getting the message across that you wish to convey. By using certain tools like social media management platforms and website analytics, you can track your progress and learn what works, and what does not. Adjustments can be made faster and more efficiently when managing content as a whole, rather than individually.

With all that said, I believe it is vital for the socials and sites, like Pinterest, all be brought up to speed and almost be like they are just additional pages to your website. This is the concentrated marketing push we have been waiting to make. I also very much believe in the power of LinkedIn. Any questions or comments feel free to ask in the group chat. I’m here to make beautiful digital representations of you and your energy, hopefully making life easier and scaling the business.

Carpe Diem Be the change you want to see

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